Privacy Policy - Digital Optometrics

Privacy Policy



Last Revised: May 18, 2017

DigitalOptometrics LLC (“DigitalOptometrics, “we” or “us”) recognizes the importance of protecting the privacy of your personal information, and we have prepared the following privacy policy (the “Privacy Policy”) to provide you with important information about our privacy practices applicable to our tele-optometry platform and any website or service that links to or refers to this Privacy Policy, including (collectively, the “Service”).  Individually identifiable information that you provide to us or we create, receive, maintain or transmit for purposes of providing tele-optometry services to you (i.e., “Protected Health Information”) will also be subject to our Notice of Privacy Practices (the “HIPAA Notice”), available at  The HIPAA Notice describes how we can use and share your PHI and also describes your rights with respect to your PHI. To the extent that there is a conflict between this Privacy Policy and the HIPAA Notice with respect to PHI, the HIPAA Notice will prevail.

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SERVICE.  IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT USE THE SERVICE. When you use the Services, you understand that DigitalOptometrics may collect, use and disclose information about you in various ways subject to the terms of the Privacy Policy.

We reserve the right, at our sole discretion, to modify or replace this Privacy Policy at any time in accordance with Section 10 (Changes to This Privacy Policy). If you have questions about this Privacy Policy, please contact us at the contact information listed in Section 12 below.

1        Eligibility Requirements
The Services are not intended for use by any individual under the age of 18, except as set forth below.  If you are a parent or legal guardian of a minor child, you may, in compliance with the Terms of Use, available at, consent to use of our Services by such minor child provided that such minor child is at least 13 years old, or if such minor child is under the age of 13, you may, in compliance with our Terms of Use, use our Services on behalf of such minor child.  Any information you provide us on behalf of your minor child will be treated in accordance with this Privacy Policy.

2        Information We Collect
Upon registration with the Services, a user profile is developed to further customize the user’s experience. We collect certain personally identifiable information (collectively, “Personal Information”) you actively enter onto our online forms during registration or while using the Services.

2.1       Information We Collect From You
When you register on, or otherwise use the Services, we may collect information you provide including:

·       Email

·       Password

·       Name

·       Date of Birth

·       Phone Number

·       Address and Zip Code

·       Telephone, fax and mobile numbers

2.2       Information We Collect from Your Health Care Providers
We may collect medical records from your past, current, and future health care providers. This may include information about your diagnosis, previous treatments, general health, test results and reports, social histories, any family history of illness.

2.3       Cookies and Other Technology
To help us serve your needs better, we use “cookies” to store and sometimes track user non-Personal Information, such as your IP address and click tracking. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. A website can use cookies to recognize repeat users or track web usage behavior. Cookies work by assigning a number to the user that has no meaning outside of the assigning website. Users of the Services should be aware that non-Personal Information and data may be automatically collected by virtue of the standard operation of DigitalOptometrics’ computer servers or through the use of cookies. If you do not want information to be collected through the use of cookies, your browser allows you to deny or accept the use of cookies. There may, however, be some features of the Services which require the use of cookies in order to customize the delivery of information to you.

Users should be aware that DigitalOptometrics cannot control the use of cookies (or the resulting information) by third-parties. The use of third party cookies is not covered by our Privacy Policy. We do not have access or control over these cookies.

We may also use web beacons to access our cookies. A web beacon is an electronic file on a Web page that allows us to count users who have visited that page and to recognize users by accessing our cookies. Further, a web beacon can be used in HTML-formatted email to determine responses to our communications and measure their effectiveness. You can avoid web beacons by turning off HTML display and displaying only the text portion of your email.

DigitalOptometrics does not track users across third party websites, and therefore does not use or respond to “do not track” signals in your web browser.  However, some Third Party Websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, certain website browsers allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

3        How We Use Your Information
3.1       To Provide the Services
We use the information that we collect from you to provide you with the Services, support and enhance your use of the Services, allow you to evaluate your eligibility for such products or services, to monitor which features of the Services are used most and to allow us to determine which features we need to focus on improving.  If you choose to provide us with Personal Information, you consent to the transfer and storage of that information on our servers located in the United States.

When you register online on the Service, you may be given the option of receiving periodic informational/promotional mail or e-mail from DigitalOptometrics. You choose whether or not to receive correspondence when you provide this information. If you wish to opt-out of receiving such correspondence, please contact us at

We use non-Personal Information collected from users of the Services in the aggregate, so that we can improve the Services and for business and administrative purposes.

3.2       Diagnose Website Problems
DigitalOptometrics uses your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer the Website. Your IP address is also used to gather broad demographic data. It is not stored or linked to your personal profile information, such as name or contact information.

3.3       Service-related Announcements
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

3.4       Customer Service
We will send you a welcoming email to the address you provide at registration to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.  By providing a telephone number, you consent to us contacting you at that number for the purposes outlined in this Privacy Policy.  You may revoke your consent to be contacted at any time by making the change on our user information page or by emailing us at We will use commercially reasonable efforts to respond to your access request within 30 days.

4        Our Disclosure of Your Information
4.1       Aggregated Data
DigitalOptometrics may share aggregated usage and log data collected from users of the Services with third parties for certain analytical purposes, but such aggregated data will not include any Personal Information.

4.2       Third Party Service Providers
We may share your information with third-party companies and service-providers that work with, or on behalf of, DigitalOptometrics to provide the Service, including customer service, billing, payment processing, customer service, email deployment, business analytics, marketing, advertising, performance monitoring, hosting, optimization, attribution, de-identification and data processing.  These third parties may have access to your Personal Information, but only to the extent needed to perform these tasks on our behalf, and we will contractually require them to protect and safeguard your Personal Information to at least the same extent that we do under this Privacy Policy.  While we will seek to require such third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, we do not bear any responsibility for any actions or policies of third parties.

4.3       Law Enforcement
DigitalOptometrics cooperates with government and law enforcement officials, agencies and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials, agencies or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal processes (including but not limited to subpoenas), to protect the property and rights of DigitalOptometrics or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical or legally actionable activity.

4.4       Business Transfers
We may share your Personal Information with other business entities, in connection with the sale, assignment, merger or other transfer of all or a portion of DigitalOptometrics’ business to such business entity.  You acknowledge that such transfers may occur, and that any acquirer of DigitalOptometrics or its assets may continue to use your Personal Information as set forth in this Privacy Policy.  If any acquirer of DigitalOptometrics or its assets will use your Personal Information contrary to this Privacy Policy, you will receive prior notice.

5        Accessing and Updating Your Personal Information and Preferences
If your Personal Information changes, or if you no longer desire our Services, or if you wish to update your preferences to receive email or other communications from us, you may correct, delete inaccuracies, or amend your Personal Information and preferences by making the change on our user information page or by contacting us at We will use commercially reasonable efforts to respond to your access request within 30 days.

6        Retention of Personal Information
We will retain your Personal Information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  While we may delete your account access, we will retain your Personal Information for seven (7) years from the date of your last examination, unless otherwise required by law.

7        Security
It is our policy to protect your Personal Information against unauthorized access or release. However, we cannot guarantee the security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet, and any information you transmit to DigitalOptometrics you do at your own risk.  We recommend that you use unique numbers, letters and special characters in your password and not disclose your password to anyone.  If you do share your password or Personal Information with others, you are responsible for all actions taken in the name of your account.  If your password has been compromised for any reason, you should immediately notify DigitalOptometrics at and change your password.

In addition, we have procedures that limit DigitalOptometrics’ employees and contractors’ access to Personal Information. Only those employees and contractors with a business reason to know have access to such information. We educate our employees about the importance of confidentiality and customer privacy through standard operating procedures, mandatory training programs, and internal policies on data privacy and corporate integrity. We take appropriate disciplinary measures to enforce employee privacy responsibilities.

8        Individual California Residents
California residents may choose to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes or choose to opt out of such disclosure. Our policy is not to disclose personal information collected online to a third party for directing marketing without your approval. To make a request or to opt out at any time, please contact us at It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.

9        Third Party Links
We may provide links to Third Party Websites, such as credit bureaus, service providers or merchants. If you follow links to sites not affiliated or controlled by DigitalOptometrics, you should review their privacy and security policies and other terms and conditions. DigitalOptometrics does not guarantee and is not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of their information.

10     Changes to this Privacy Policy
We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website and in the Portals prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

11     Users Outside the United States
This Privacy Policy is intended to cover collection of information from residents of the United States. The Service and the services upon which the Service is hosted are located in the United States. Personal Information you submit using the Service will be transferred to and stored in the United States. By visiting the Service and submitting Personal Information, you authorize this transfer.

12     Contact us
If you have questions or concerns regarding this Privacy Policy, you should contact our Privacy Officer at